Car Logos

There is a 1920s Ferrari folklore which gave its one of the most well recognised horsepower car logos in the world today. It has a symbol of a ‘The Prancing Stallion’ on a yellow background, with the letters SF. SF stands for Scuderia Ferrari. According to a legend, Enzo Ferrari met Count Paolina, mother of the renowned Count Francesco Baracca, after winning a race at the Savio track in 1923. The Count was an ace fighter pilot of Italian Air Force during World War I, who used the Prancing stallion symbol at the sides of his Italian plane. She asked him to use this symbol, as it would bring good luck; Enzo was more than happy to use this motherly advice. His luck also shone and is still on the radar of car enthusiasts. The rest is history of this power brand is best seen on the four wheel drive! Speed, desire and wild energy are strongly communicated with the prancing horse. The yellow colour reflects clarity, focus, rapid reflexes, and actions without hesitation. Voila, the perfect logo for Ferrari, the king of sports cars.

A logo design can be very expensive. Every sector has a different and logical approach to the creation of their brand identity. So is the case with the automobile industry. This industry is forever evolving and testing the speed limits. It is considered the symbol of human progress for centuries.

Car logos of famous companies are status symbols, especially for the rich. The automobile industry boasts of other star brands whose logos are legendary- classic BMW, Futuristic Audi, Mercedes, flash their identity with pride and glory. Generations of passionate owners have coveted these luxury brands. Most of the car logos are iconic. They display the grit and determination to succeed. Like the Ferrari folklore, there are other legendary tales that make automobile owners proud possessors. The Red Cross and snake of Alpha Romeo originated from Milan, Italy. It represents the Cross Crusade. A sarzin figure is seen being eaten by a snake. The interconnected four rings of the Audi are consortium of four companies made in 1932. Audi means ‘to hear’ in Latin and German. The majestic BMW is actually a plane propeller in action. Another make during the war years, the blue was taken from the sky. Bayerische Moteren Werke, Bavaria made the engines of the German military planes during the World War II.

Tagged as: Car Enthusiasts, Italian Air Force, Motherly Advice